The Art of a Thank You Letter

Why it's Important to Write a Handwritten Letter

Posted by Liz Taylor Sep 10, 2012

There are countless studies and stories of people who lost a job to a counterpart because the other person took the time to write a handwritten letter. I’m convinced that writing a handwritten thank you letter is a lost art and one that will give you the upper edge in business. So, why do people neglect to send a three sentence note that takes four minutes to complete?

Think about it this way: imagine the joy a person gets when they open their mail and in between a pile of junk mail, they see a personalized handwritten note.

Traditionally, if someone invites you to an event from a telephone call, it’s perfectly acceptable to call them the next day and thank them for the nice time you had. If someone invites you through email, it’s perfectly acceptable to email the next day and thank them for the wonderful time. The question I ask students in my class is: how do you want to be remembered? If someone receives a phone call from you, they will think, “Oh that was nice of Liz to call me and thank me…” but they will forget about you within a few minutes. If someone receives an email from you, they will think the same thing, delete the message and it will be gone. Believe it or not, people hold onto thank you letters for a long time. Many times, they end up on people’s desks or countertops for up to two weeks at a time.

I like the odds of being remembered as much as possible; therefore, a thank you letter trumps all other correspondence. It’s personal, makes people feel good and it’s an easy way to make an impression. More than anything, it’s common courtesy.

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Testimonials

“How refreshing and timely. From the texting generation to the baby boomers—the art of etiquette is sadly disappearing. Whether you just need a touch-up or a full immersion, Liz, is the person to teach you the skills to appear confident, elegant and professional in any business situation. Her energetic and engaging style will make this one of the most enjoyable seminars you have ever taken! Liz is awesome!”

—Chuck Bokar, Principal, Design Resource Center

“Absolutely superb! Liz has an amazing knack for presenting her concepts in a thought-provoking and clear style. Her ideas and suggestions would enhance anyone's ability to bridge the gap between business and etiquette. She clearly has a deep understanding of not only the topic, but the thought processes that go into creating better interpersonal relationships out of socially awkward situations. I highly recommend her and her coursework...she will help your business!”

—Brad Guck, District Manager, Administaff

“Liz, Thank you so much for coming to Indianapolis to help us grow our skills as professionals and as people. Your presentation helped us address issues with grace, candor, sensitivity – as well as fun! You were fabulous!”

—Betsy Hamlett, Director of Sales for Kenra, Ltd.

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