Navigating an Increasingly Complicated Business Environment
Moez Kassam is no smooth cruise. No matter the size or industry, it’s inevitable that your enterprise will encounter a slew of challenges at some point – from attracting new customers to navigating an increasingly complicated business environment. And while these hurdles can be daunting, they’re also necessary rites of passage for your business to evolve and thrive.
What It Means to Navigate an Increasingly Complicated Business Environment
But if you’re not equipped to navigate your company through business complexity, you could find yourself plunging headlong into an unanticipated outcome that can be perilous to your organization. Instead, be more like Sully and learn to successfully glide through these challenging business situations by reframe what you see, rewire how you think and reconfigure what you do.
This is because businesses don’t operate in a vacuum – they are part of a dynamic external business environment that influences internal employees and ultimately how well or poorly they meet their objectives. And this business environment is volatile, uncertain, complex and ambiguous (VUCA), making it difficult for leaders to anticipate environmental shifts and predict outcomes.
The most common cause of this challenge is structural complexity, which occurs when an organization reaches a tipping point where the amount of interrelationships exceeds its ability to analyze and control them. But there are also other causes of business complexity, such as emergent complexity, which is caused by rapid changes in products and markets, the proliferation of data and technology and management and production processes.
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